S2 Ep7: The Man Behind the Sidemen’s $100 Million Global Empire | Jordan Schwarzenberger
Update: 2025-09-05
Description
How do you build a $100 million creator business from scratch?
This week, Chris sat down with Jordan Schwarzenberger, the man behind the Sidemen’s explosive business empire.
From YouTube videos to burger chains, clothing brands, and viral drinks, Jordan has helped turn a group of creators into a $100M+ powerhouse.
In this episode, he breaks down:
- How the Sidemen scaled from content to commerce
- The blueprint for building creator-led IP
- The biggest mistakes creators make when launching products
- Why community is everything, and how to lose it in seconds
- What makes a product actually go viral
- The highs, lows, and lessons from building with one of the biggest creator groups in the world
If you’re a creator, founder, or entrepreneur who wants to turn attention into assets, this is the playbook.
0:00 Introduction
2:15 Jordan Early Years
7:05 Why You Shouldn't Go To Uni
10:15 What is a Monoculture?
13:55 Moving from Vice to LadBible
19:15 Jordan Starting His Own Agency
22:45 The Success of Chicken Shop Date
25:15 How to Command a Room When You're Younger
31:15 Jordan Starting with the Sidemen
35:15 Creating VIRAL Sidemen Brand
39:15 The Worst Business to Start
44:15 What Does Success Look Like for the Sidemen
45:15 Is There Competition with Prime?
47:15 How to Monetise Your Audience
49:15 How to Create Your Own IP
53:15 How to Build the Right Brand After Going Viral
58:15 Build Out Your Brand
1:04:15 Entertainment Vs Education
1:06:15 Creator Enterprise, Going Into SaaS
1:09:15 What Should Creators Stop Doing
Follow Chris: https://www.instagram.com/chrisdonnellyofficial/
Follow Jordan: https://www.instagram.com/jordanschwarz/
This week, Chris sat down with Jordan Schwarzenberger, the man behind the Sidemen’s explosive business empire.
From YouTube videos to burger chains, clothing brands, and viral drinks, Jordan has helped turn a group of creators into a $100M+ powerhouse.
In this episode, he breaks down:
- How the Sidemen scaled from content to commerce
- The blueprint for building creator-led IP
- The biggest mistakes creators make when launching products
- Why community is everything, and how to lose it in seconds
- What makes a product actually go viral
- The highs, lows, and lessons from building with one of the biggest creator groups in the world
If you’re a creator, founder, or entrepreneur who wants to turn attention into assets, this is the playbook.
0:00 Introduction
2:15 Jordan Early Years
7:05 Why You Shouldn't Go To Uni
10:15 What is a Monoculture?
13:55 Moving from Vice to LadBible
19:15 Jordan Starting His Own Agency
22:45 The Success of Chicken Shop Date
25:15 How to Command a Room When You're Younger
31:15 Jordan Starting with the Sidemen
35:15 Creating VIRAL Sidemen Brand
39:15 The Worst Business to Start
44:15 What Does Success Look Like for the Sidemen
45:15 Is There Competition with Prime?
47:15 How to Monetise Your Audience
49:15 How to Create Your Own IP
53:15 How to Build the Right Brand After Going Viral
58:15 Build Out Your Brand
1:04:15 Entertainment Vs Education
1:06:15 Creator Enterprise, Going Into SaaS
1:09:15 What Should Creators Stop Doing
Follow Chris: https://www.instagram.com/chrisdonnellyofficial/
Follow Jordan: https://www.instagram.com/jordanschwarz/
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